Case Study: True Value achieves triple-digit ROI and omnichannel loyalty expansion with Comarch Loyalty Management

Comarch Loyalty Management Implementation at True Value

True Value, a global retailer-owned hardware cooperative representing thousands of independent stores, wanted to renovate its True Value Rewards program to gain more control, reach customers across all touchpoints, expand loyalty initiatives, and leverage cross-touchpoint data for merchandising and marketing. To meet those goals, True Value selected Comarch and its Comarch Loyalty Management platform.

Comarch implemented the Comarch Loyalty Management solution—migrating millions of accounts, integrating business administration, contact center, web and partner modules, hosting in a Comarch U.S. data center, and later adding a mobile app and real-time POS integrations—on time and within budget. The Comarch deployment produced strong measurable results: triple‑digit ROIs (e.g., 142% engagement, 174% personalized rewards, 448% VIP), an average ~371% return per store, loyalty customers spending about 20% more, plus 5.8 million accounts, 90 million transactions, over 6 billion points issued and more than 1 million redemption certificates.

True Value

Sue Smolenski

Sr. Director Omni Channel Marketing