Case Study: Hudson's Bay achieves personalized, location-based loyalty and rapid mobile customer growth with Comarch Loyalty Management

Comarch Loyalty Management Implementation at Hudson’s Bay Company

Hudson’s Bay Company engaged Comarch to help launch a loyalty program as it entered the Dutch market and rapidly build a customer base. Hudson’s Bay needed to collect customer preferences and purchase histories to deliver highly personalized communications and in-store support, so Comarch deployed its Comarch Loyalty Management (CLM) platform, mobile apps and proximity/location services to meet those requirements.

Comarch implemented CLM with mobile iOS/Android apps, in‑store beacons, push notifications, POS and e‑commerce integrations, a loyalty rules engine, event/booking and chat tools, and hosted the solution in Comarch data centers — all delivered in under 10 months to meet store opening deadlines. The solution created a direct app-based channel between brand, stores and customers, generated a large customer database, growing mobile app downloads, and enabled location-based offers and richer in‑store service, with Comarch continuing to provide ongoing support and consulting.

Hudson's Bay