Case Study: BP Global achieves a unified online loyalty platform and real-time personalized marketing with Comarch Loyalty Management

Comarch Loyalty Management Implementation at BP Global

BP Global, one of the world’s leading oil and gas companies with over 17,000 service stations worldwide, faced a highly competitive fuel market and the need for a single global loyalty platform to retain and grow its customer base. After a year-long tender Comarch was selected to deliver the Comarch Loyalty Management (CLM) solution to standardize loyalty programs across BP’s markets and support multi-partner integrations like Payback and Nectar.

Comarch implemented the CLM platform across 8 countries, serving 7,037 participating BP stations with 2,326 system users and typical rollouts of 5–12 months, migrating BP from offline to online operations and hosting the system in Comarch data centers. The Comarch solution delivered real-time, personalized marketing, a powerful promotion designer, seamless POS and partner integrations, on-line card migration and reporting tools — enabling improved customer retention, increased sales (including non-fuel items), lower marketing and operational costs, and a stronger ROI for BP.

BP GLOBAL

Olivier Martinet

Marketing Director