Case Study: Bank BPH achieves streamlined sales processes and increased sales with Comarch CRM Sales Management

Comarch CRM Sales Management at Bank BPH

Bank BPH faced fragmented customer service and sales processes: branch staff logged into multiple front-end systems, duplicated customer data, managed contacts manually, and lacked coordinated sales planning, reporting and campaign management. In 2003–2004 the bank selected Comarch and its Comarch CRM Sales Management (Sales Support System, SWS) to provide a single front end, multi-channel CRM and campaign/analytical capabilities.

Comarch implemented the web-based Comarch CRM Sales Management SWS in a four-month project, replacing six separate applications and rolling the system out to more than 7,000 branch users and 200+ call center consultants. The integrated solution (Analytical CRM, Campaign Management and Sales Planning) delivered a unified customer view, streamlined workflows, transparent sales-target distribution and faster, personalized offers—resulting in improved service quality, better time management for advisors and a significant increase in sales and customer satisfaction under the Comarch solution.

Bank BPH

Bartosz Zborowski

Leader of Sales Support Area