Case Study: Brussels Airlines achieves rapid loyalty growth and increased bookings with Comarch Loyalty Management

Brussels Airlines - Customer Case Study

Brussels Airlines, Belgium’s national carrier, needed a second-tier loyalty program to complement Miles&More and better engage infrequent travelers with revenue-based accrual, activity-based expiration, family pooling, no blackout dates and full integration with its e-commerce and airline systems. To meet these requirements the airline selected Comarch and deployed Comarch Loyalty Management Travel Edition to design and power the new LOOP program.

Comarch implemented core modules (Business Administration, Member Portal, Contact Center, Data Hub and Comarch Smart Analytics) and integrated them with Brussels Airlines’ systems and partners, delivering the LOOP program in 9 months. The Comarch solution produced measurable results: 175,000 members (16% above the 2016 objective), LOOP members account for 15% of online bookings, 340% growth in LOOP flight activity in 9 months, and four partners added (BNP Paribas, Booking.com, Cartrawler, Radisson), while enabling faster award flights, mixed payments, pooling and robust partner/redemption integrations.

Brussels Airlines

Alessandro Alfano

Loyalty Operations Manager