Case Study: InterConsult Bulgaria achieves stronger go-to-market positioning for Upkip with CoMantis

InterConsult Bulgaria turns 25 years of manufacturing expertise into Upkip with CoMantis

InterConsult Bulgaria (ICB), a leading technology provider, developed a sophisticated SaaS IIoT platform called Upkip but required external expertise to effectively market and sell it. They engaged CoMantis to analyze and optimize their go-to-market strategy, including their web content, sales approach, and market positioning, to give the product a successful separate life beyond their core consultancy business.

CoMantis provided comprehensive marketing and sales advisory services, acting as a sparring partner to stress-test strategies and optimize content. The vendor efficiently assisted with market positioning, messaging, pricing strategy, and lead generation best practices. Their team quickly grasped the complex manufacturing domain, enabling them to engage effectively with target industry decision-makers and support ICB's business development efforts for Upkip.

InterConsult Bulgaria