Column
8 Case Studies
A Column Case Study
Kansas State Legislature, through the Kansas Press Association, needed to place statewide public notices such as constitutional amendments in newspapers across all 105 Kansas counties. The process was manual and time-consuming, requiring staff to format notices, calculate rates, send insertion orders, chase confirmations, and collect proof of publication from dozens of newspapers.
Column solved this with its bulk notice placement platform, allowing the Kansas Press Association to upload content, select publication dates and newspapers, and track confirmations, invoices, and affidavits in one place. The result was a process that took minutes instead of weeks, reduced Lori Jackson’s workload, improved confidence that notices were published correctly, and made statewide notice placement far more efficient for the Kansas Press Association.
Lori Jackson
Advertising Adminsitrative Assistant