Case Study: The Manhattan Mercury streamlines public notice with Column

A Column Case Study

Preview of the The Manhattan Mercury Case Study

Column Streamlines Public Notice for the Manhattan Mercury

The Manhattan Mercury needed a better way to manage public notice after years of handling legals through a slow, manual process that involved phone calls, paper affidavits, and hand deliveries. As staff changes created uncertainty around the role, the newspaper looked for a simpler solution, and turned to Column’s public notice platform.

Column provided The Manhattan Mercury with a digital public notice workflow, including centralized inbox management, invoicing, affidavits, and live support. The newspaper was able to train existing staff instead of hiring a full-time legals manager, and reported faster, more consistent, and more collaborative operations, with support responses often arriving within 10-15 seconds.


Open case study document...

The Manhattan Mercury

Robin Phelan

The Manhattan Mercury


Column

8 Case Studies