Column
8 Case Studies
A Column Case Study
The Manhattan Mercury needed a better way to manage public notice after years of handling legals through a slow, manual process that involved phone calls, paper affidavits, and hand deliveries. As staff changes created uncertainty around the role, the newspaper looked for a simpler solution, and turned to Column’s public notice platform.
Column provided The Manhattan Mercury with a digital public notice workflow, including centralized inbox management, invoicing, affidavits, and live support. The newspaper was able to train existing staff instead of hiring a full-time legals manager, and reported faster, more consistent, and more collaborative operations, with support responses often arriving within 10-15 seconds.
Robin Phelan
The Manhattan Mercury