Case Study: VideoAmp turns sports viewership data into a repeatable content marketing engine with Column Five

VideoAmp turns sports data into CNN coverage with Column Five

Column Five helped VideoAmp, a media measurement software company, to leverage its proprietary sports viewership data. The challenge was to transform this complex data into a compelling data-driven content marketing program that would showcase VideoAmp's measurement capabilities and thought leadership.

The solution from Column Five was the creation of The Replay™, an interactive monthly report starting with March Madness data. They built a custom visual narrative with animations and insights, turning the data into an engaging story. This established a repeatable content framework that generated immediate media coverage, including CNN’s newsletter, and solidified VideoAmp's position as a definitive voice in sports measurement.

VideoAmp