Case Study: VideoAmp achieves 5× webinar engagement in 90 days with Column Five

VideoAmp boosts webinar engagement 5× in 90 days with Column Five

Column Five helped VideoAmp, a SaaS platform for campaign measurement across TV and digital, overcome the challenge of educating prospects on its complex product. The customer lacked a repeatable webinar process to drive funnel activity and help users unlock the platform's value.

Column Five built a scalable webinar engine, starting with backend systems like promotional checklists and targeted scheduling. They focused on educational content and refined their approach after each session based on performance data. This system achieved a 5x increase in engagement within 90 days and boosted click-through rates to around 10%.

VideoAmp