Case Study: Redis boosts developer engagement with motion graphics and sales enablement from Column Five

Redis drives 1.9M views with Column Five

The customer, Redis, a leading in-memory data platform, needed to reintroduce its freshly rebranded story to its developer audience. They partnered with the vendor Column Five to bring their "See how fast feels" promise to life through compelling video content.

Column Five delivered a series of over 10 motion graphics explainer videos and product demos that used smooth animations and kinetic text to communicate complex information quickly. This solution was extended into sales enablement assets. The campaign achieved 1.9 million collective views and provided Redis with a complete content ecosystem to strengthen customer relationships.

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