Case Study: Instacart scales B2B revenue with Column Five's content strategy and storytelling

Instacart boosts SEO rankings by 29 spots with Column Five

Instacart needed to scale its B2B business by promoting its advertising products and retail technology to partners. They engaged Column Five to provide content strategy and creation services to meet this challenge.

Column Five embedded with Instacart's teams to deliver a comprehensive solution, including SEO strategy that improved average keyword rankings by 29 spots and the design of an interactive Ads Academy curriculum. Their data storytelling for sales materials boosted efficacy ratings from 3.8 to 4.2. Over 18 months, Column Five partnered on over 200 projects across seven teams, contributing to Instacart's momentum as it went public.

Instacart