Case Study: Flashfood Repositions for Independent Grocers with Column Five

Flashfood launches a B2B go-to-market campaign in weeks with Column Five

Flashfood, a grocery discount app, faced the challenge of repositioning itself to target independent grocers, having previously only marketed to consumers. They partnered with the vendor Column Five to develop a fresh B2B go-to-market campaign that would appeal to this new audience and highlight Flashfood's value as a strategic revenue partner rather than just a discounting tool.

Column Five created the "Rethink Your Shrink" campaign platform, which included data-driven white papers, AI-assisted videos, paid media creative, and one-pagers. This solution translated Flashfood's consumer brand into business-focused messaging around reducing shrink, attracting loyal customers, and modernizing stores. The vendor provided a complete messaging system that successfully repositioned Flashfood as a strategic partner, equipping them with the necessary collateral to drive action from grocers.

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