Case Study: Fieldguide launches agentic AI to top accounting firms with Column Five

Fieldguide launches agentic AI with Column Five’s hypertargeted ABM campaign

Fieldguide, an agentic AI platform for audit and advisory firms, faced the challenge of launching their solution to an overworked accounting audience without getting lost in the noise. They partnered with vendor Column Five to build awareness for their product with a target audience experiencing a severe talent shortage and heavy workloads.

Column Five implemented a comprehensive, hypertargeted account-based marketing campaign. The multi-channel solution included digital out-of-home advertising in the lobbies of the top 50 accounting firms, programmatic media, connected TV, and online video. This approach allowed for proximity-based retargeting across devices, ensuring consistent messaging. The campaign was so effective that the hypertargeting framework became Column Five's go-to strategy for directly reaching professional audiences.

Fieldguide