Case Study: Dropbox lifts brand perception 19% with Column Five

Dropbox lifts brand perception 19% with Column Five

Dropbox, a cloud collaboration platform, faced the challenge of standing out from major tech competitors to attract top talent in a high-stakes hiring market. They engaged the vendor Column Five to develop a research-led B2B brand and recruiting strategy.

Column Five implemented a solution beginning with extensive research to build an Employee Value Proposition and key messaging pillars. They then created two flagship campaigns: the "Build the Future" animation and the documentary-style "#LifeInsideDropbox" video series. This unified brand system, developed through embedded collaboration, drove a 19% lift in brand perception for Dropbox, significantly improved its Glassdoor rating, and helped it earn a #1 Best Place to Work Remote ranking.

Dropbox