Case Study: Greg Rowe Limited achieves greater efficiency and customer satisfaction with Columbus and Microsoft Dynamics

How we transformed business operations and elevated customer satisfaction for Greg Rowe with Microsoft Dynamics

Greg Rowe Limited, an award-winning kitchen tap manufacturer, faced challenges with fragmented legacy ERP and CRM systems that created inefficient, manual processes as their e-commerce business grew rapidly. Their outdated systems were labor-intensive and could not support the customer data management required to maintain high service levels, becoming a major priority to address. They sought a solution, ultimately from vendor Columbus, to integrate their business processes and operate more efficiently.

Columbus first implemented Microsoft Dynamics CRM, which provided immediate improvements in efficiency and customer satisfaction by automating manual tasks. Following this success, Columbus upgraded the company's ERP system to Microsoft Dynamics 365 Business Central in the cloud. The results for Greg Rowe Limited included total transparency of information, automated management of e-commerce orders, and a reduction in manual tasks that allowed for business growth and improved employee satisfaction. The vendor Columbus helped them achieve a futureproof system that provided full control and joined up their entire operational process.

Greg Rowe Limited

Greg Rowe

Managing Director