Case Study: Toolstream enhances customer experience with Columbus and Optimizely

Helping Toolstream deliver outstanding customer service and experience with a scalable e-commerce platform

Toolstream, a B2B tool distributor, faced challenges with an outdated e-commerce platform that hindered customer experience. Their old site had poor search functionality, lacked mobile responsiveness, and required developer support for simple content updates. To transform its digital customer experience, Toolstream partnered with vendor Columbus to implement the Optimizely platform.

Columbus implemented the Optimizely platform, which integrated seamlessly with Toolstream's Microsoft Dynamics D365 system. The solution provided a fully responsive, consumer-like shopping experience with enhanced search, browsing, and personalized features. The results included a 50% reduction in data download times, an increase in mobile usage, and highly positive customer feedback on the new site's ease of use and functionality.

Toolstream

Chrisi Wilangowski

Brand Manager