Case Study: Bubbleroom scales European e-commerce growth with Columbus and Shopify

Bubbleroom launches 3 European storefronts in 7 weeks with Columbus

Bubbleroom, a Swedish fashion retailer, faced the challenge that its existing e-commerce platform could not support its ambition for rapid and structured European expansion. The brand needed a new setup that would allow it to move faster, test new markets, and still deliver a strong, consistent customer experience. To address this, Bubbleroom partnered with vendor Columbus, a certified Shopify partner, to rebuild its e-commerce on Shopify.

Columbus implemented a new Shopify platform, launching tailored storefronts for Belgium and the Netherlands in just seven weeks and successfully migrating the existing Danish market. The solution included market-specific setups for payments, shipping, and legal requirements. The results were immediate, with orders flowing shortly after each launch. Columbus helped migrate over 17,000 products, 53,000 customers, and 70,000 orders, creating a scalable foundation for Bubbleroom's continued European growth.

Bubbleroom