Case Study: Belbex.com achieves secure user privacy and contact tracking with Colt Technology Services

Colt choose the INteractiv Smart Network service platform to provide dialling, tracking and security management for Belbex.com, CoStar Group’s real estate portal

Belbex.com, the real estate portal of CoStar Group, needed a secure way to protect user privacy while tracking calls generated from online property ads. The company also required a fast, carrier-grade dialling system with enough numbers to assign unique contact lines to each listing, and it chose Colt Technology Services to help meet those needs.

Colt Technology Services implemented the INteractiv Smart Network platform, along with an end-to-end private Ethernet link and a custom API integration for real-time dialling, routing, and tracking. The solution improved security, supported international expansion across Colt’s operating markets, and simplified operations by removing the burden of managing active numbers, reporting, and call programming, while also reducing operating costs.

Belbex.com

Juan Ramón Trujillo

CTO