Case Study: University of Cambridge achieves a scalable AI website with Colouring Department

University of Cambridge streamlines content turnaround with Colouring Department

The Colouring Department was engaged by the University of Cambridge to address challenges with its ai@cam initiative's website. The university faced restrictive editorial workflows, a rigid content architecture, and a fragmented CMS that hindered brand governance and created a poor user experience for visitors seeking information on its AI research.

The Colouring Department solved this by completely re-engineering the site's UX, UI, and CMS. They implemented a custom CMS with modular editing tools and a dual-theme engine for seamless light and dark modes, streamlining internal workflows. The solution provided the university with a scalable, high-performance platform that offers a frictionless and accessible user experience, transforming the CMS into a strategic asset for future growth.

University of Cambridge