Case Study: Centre for Precision Health achieves a modern clinical-tech brand and intuitive research website with Colouring Department

Centre for Precision Health makes key research findable in 2 clicks with Colouring Department

The Centre for Precision Health (cph), a multidisciplinary research hub at the University of Bath, faced the challenge of revamping its existing brand and dense website to better reflect its high-tech, clinical work. Their goal was to move away from a generic academic aesthetic and create a cohesive, credible digital experience that could effectively communicate complex research to a global audience. They engaged the vendor Colouring Department for services including brand identity design, UX/UI design, and a custom CMS development.

Colouring Department developed a refined brand identity and a narrative-driven digital platform for cph. The solution included a new clinical-tech visual language, an optimized information architecture for intuitive user journeys, and a bespoke modular CMS that allows the in-house team to make real-time updates. The result was a high-performance, scalable website that fosters immediate credibility, successfully positioning the Centre as a world-class authority in precision medicine and transforming how it engages with the international medical community.

Centre for Precision Health (cph)