Case Study: Berkeley Rand achieves a luxury brand identity and digital experience with Colouring Department

Berkeley Rand launches a luxury off-grid expedition platform with Colouring Department

Colouring Department worked with Berkeley Rand, a boutique design and engineering house for ultra-bespoke superyacht expeditions. The customer's challenge was to build a complete brand identity and digital presence from scratch, bridging the high-touch luxury of the superyacht industry with the raw, clinical rigour of scientific exploration to target a new audience of 'Explorer-Visionaries'.

The solution implemented by Colouring Department included a comprehensive brand strategy, a visual identity with a kinetic language featuring topographic overlays and technical callouts, and a sophisticated UI/UX design for their website. The result was a powerful and unique brand positioning, a compelling visual identity, and a stylish website that provides a clean customer experience, successfully establishing Berkeley Rand at the forefront of experiential marine expeditions.

Berkeley Rand