Case Study: The July achieves a cohesive brand identity with Colourcake

The July revamps brand positioning and visual identity with Colourcake in 2:10

The July, a stylish hospitality group, needed a cohesive brand strategy and visual identity to effectively communicate its unique aparthotel offering and stand out in the market. They engaged Colourcake to refine their brand positioning to reflect their focus on quality, craftsmanship, and detail-oriented service.

Colourcake developed a new people-first brand positioning for The July, emphasising emotional connection. This was brought to life through a playful and sleek visual identity that used letters from the logo as building blocks, creating a versatile layout system for all brand materials. The solution provided a clear and compelling identity to connect with guests and support the group's expansion plans.

The July