Case Study: Pink Gellac achieves a premium lifestyle brand identity with Colourcake

Pink Gellac rebrands in 10+ years with Colourcake

The nail care brand Pink Gellac approached Colourcake with the challenge of refreshing and refocusing its brand following a period of rapid growth. The goal was to elevate the company from being product-focused to becoming a premium lifestyle brand. Colourcake provided services including brand strategy, visual identity, and content strategy to address this.

Colourcake implemented a full rebrand for Pink Gellac, establishing new brand values and a personality centered on being bold and empowering. This involved defining a distinct tone of voice and creating eye-catching visuals. The successful rebrand provided Pink Gellac with a beautiful new identity and the brand consistency needed for future success.

Pink Gellac