Case Study: Limitless creates a mental health movement with Colourcake

Limitless rebrands in 2:10 with Colourcake

Colourcake was hired by Limitless, a fashion label with a mission to support mental health awareness. The customer's challenge was to execute a full rebrand that would elevate them from a simple fashion label to a holistic lifestyle company, prioritizing their mission to encourage open discussion about mental health.

To achieve this goal, Colourcake implemented a new visual identity strategy. The solution involved developing a colourful palette that linked moods to specific hues, creating adaptable gradients for use across all print and digital mediums. This rebrand by Colourcake successfully transformed Limitless into a brand that openly supports mental health through its holistic fashion lifestyle.

Limitless