Case Study: CitizenM achieves cohesive global hotel branding with Colourcake

CitizenM builds cohesive hotel visuals across 20 spaces with Colourcake

Colourcake was engaged by CitizenM to create a cohesive visual identity and enhance brand consistency across their 20 global hotel locations. The challenge involved developing a wide range of premium packaging and branded print materials to elevate the hotel's visual appeal.

The solution implemented by Colourcake grew from a single print project into a long-term partnership spanning over a decade. Colourcake provided comprehensive design support, producing everything from signage and luggage tags to F&B items and digital assets for all CitizenM hotels worldwide. This ongoing collaboration successfully delivered a cohesive and premium brand experience across all customer touchpoints.

CitizenM