Case Study: Vanguard engages new users with personalized service video from Colormatics

Vanguard improves onboarding ease with Colormatics

The customer Vanguard needed an engaging video to introduce their new Personal Advisor Services, a product combining technology and human advisors for financial planning. Their challenge involved communicating complicated financial nuances while meeting specifications for diversity and legal review. The vendor Colormatics was engaged to create this video.

Colormatics developed an elegant and dynamic animated video that followed a family throughout their lifetime to showcase their financial transformation. The solution featured relatable characters with personality and dimensionality. The vendor's work resulted in a seamless integration into the customer experience, onboarding clients with an improved sense of ease. The video was used across Vanguard's web and social platforms.

Vanguard