Case Study: The Coeur d'Alene Resort achieves record spring bookings with Colormatics

The Coeur d'Alene Resort drives its largest spring booking season ever with Colormatics

The Coeur d'Alene Resort needed to break through a crowded vacation market and showcase its recent renovations. Colormatics was engaged to create a marketing campaign that would move beyond simply listing amenities and instead present the resort as an essential, life-altering destination.

Colormatics developed a creative television spot designed to emotionally connect with an audience of mothers, portraying a weekend getaway as a dream become reality. The campaign successfully increased awareness and conversions for The Coeur d'Alene Resort, resulting in its largest spring booking season ever and its highest ever level of occupancy during the years the advertisement ran.

The Coeur d'Alene Resort