Case Study: STCU boosts digital ad performance with Colormatics video marketing

STCU boosts digital ad performance 10x with Colormatics

Colormatics was engaged by STCU, a large credit union in the inland Northwest, to reinvent its long-running "Here for Good" visual brand. The customer's challenge was to modernize its member storytelling to better match today's social atmosphere and stand out from typical credit union advertising.

The solution from Colormatics was a visual rebrand dubbed "Digital Do-Gooders," which mixed vibrant brand colors and enhanced graphical elements with live-action footage. Colormatics also created motion-designed stories for social media. This approach significantly outperformed previous STCU digital ads by 10x, leading to extensive increases in products and services.

STCU