Case Study: Squatty Potty drives holiday conversions and brand awareness with Colormatics

Squatty Potty drives 200+ million impressions with Colormatics

Squatty Potty, known for its viral 2015 campaign, faced the challenge of updating its brand messaging for a new audience after years of relying on the same creative. They engaged the vendor Colormatics to create a new campaign focused on rebranding and driving sales for the holiday season.

Colormatics began with market research to inform their strategy and developed an unconventional new campaign titled "Squatty Potty: The Ride." The execution maintained the brand's frenetic energy and resulted in over 200 million impressions, 1 million clicks, and a 4x return on ad spend (ROAS). Colormatics' work also won a Golden Addy award for Best Internet Commercial Campaign.

Squatty Potty