Case Study: Spokane Teachers Credit Union attracts new business clients with Colormatics

Spokane Teachers Credit Union wins new business customers with Colormatics and Frank

Spokane Teachers Credit Union (STCU) needed to enhance awareness of its updated business products and convey its readiness to serve larger companies after missing out on some opportunities. To address this challenge, STCU partnered with the agency Colormatics to create a compelling commercial campaign.

Colormatics developed an integrated marketing campaign centered on a humorous and friendly character named "Frank." The solution included a commercial, a revamped business website, and outdoor advertisements. The campaign successfully attracted new business customers who specifically cited the "Frank" character as their reason for joining, demonstrating a clear and measurable impact on growth.

Spokane Teachers Credit Union