Case Study: Providence strengthens healthcare storytelling and patient outreach with Colormatics

Providence captures eight survivor stories in six days with Colormatics

The customer, Providence Healthcare, faced the challenge of differentiating its services in a competitive industry and sensitively sharing patient stories to answer the question of why patients should choose them. They partnered with the vendor Colormatics for healthcare marketing services, specifically testimonial video production.

Colormatics implemented a solution that involved capturing eight cancer survivor stories in under six days for a campaign. The vendor also produced customized educational videos for an open enrollment campaign, tailoring messaging and deploying it across various digital marketing platforms. The results were inspiring and compelling patient testimonial videos for broadcast and digital sharing, along with a successful multimedia campaign that clarified the open enrollment process for audiences. Colormatics became a trusted extension of the Providence creative team.

Providence