Case Study: PrizePicks boosts NFL season awareness with Colormatics

PrizePicks launches a national NFL commercial in 3 weeks with Colormatics

PrizePicks, an aggressive challenger brand in the daily fantasy sports (DFS) space, faced the challenge of creating its first national brand awareness commercial to break out during the NFL season's opening weekend. With only three weeks from concept to delivery, they partnered with Colormatics for its expertise in strategy, creative, and production.

Colormatics developed the humorous "Up Your Excitement" concept, which was brought to life with a star-studded cast including Jared Quay, Chico Bean, and Funny Marco. The resulting commercial successfully aired on schedule, generating significant laughter and fan engagement. The campaign was so effective that it helped make PrizePicks a household name for the 2023 NFL season.

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