Case Study: Montana Department of Transportation improves roundabout safety education with Colormatics

Montana Department of Transportation wins Gold with Colormatics

The Montana Department of Transportation (MDOT) faced a public relations challenge with the introduction of roundabouts, which were met with skepticism by local residents who viewed them as undesirable urban features. MDOT partnered with the vendor Colormatics to create an engaging video series that could convey important safety information and change public perception.

Colormatics implemented a creative solution by producing a series of videos that used a model railroad and toy cars to demonstrate roundabout scenarios, making the content approachable and less intimidating. This campaign successfully changed the community's perception and won a Gold award at the 2019 American Advertising Awards for Colormatics.

Montana Department of Transportation