Case Study: Macy's drives buzz and launches Nina Parker's plus-size collection with Colormatics livestream

Macy's livestream launch draws 35 press members with Colormatics

The customer, Macy's, sought to reinforce its fashion relevance and commitment to inclusivity by launching its first-ever Black-owned, plus-sized collection, the Nina Parker Collection. The vendor, Colormatics, was enlisted to produce the live stream launch event for this new line.

Colormatics successfully filmed and broadcast the New York launch event, which featured designer Nina Parker and a live Q&A. The engaging livestream attracted 35 members of the press and generated significant buzz. Following the launch, thousands of customers flocked to Macy's website for the collection's debut, resulting in a highly successful promotion for the vendor Colormatics.

Macy's