Case Study: Macy's Launches a Successful Virtual Fashion Event with Colormatics

Macy's launches first virtual INC fashion event in 2020 with Colormatics

The major retailer Macy's faced the challenge of launching a new INC clothing line collaboration with the Culpo sisters without the ability to hold a traditional in-person event. With media professionals suffering from Zoom fatigue, the vendor Colormatics was tasked with creating a virtual launch that would successfully generate engagement and excitement for the product.

Colormatics developed a live-streamed event designed around an evening of cocktails and fun. The solution included pre-filmed segments of the sisters making cocktails, pre-taped interviews to share their individual stories, and a live Q&A session managed by the Colormatics team. The vendor successfully created an engaging virtual alternative to an in-person launch, with Macy's internal PR team providing positive feedback that Colormatics was creative, responsive, and handled the event with great expertise, taking pressure off their own staff.

Macy's