Case Study: Life Happens raises life insurance awareness with Colormatics

Life Happens produces a multilingual PSA in 5 hours with Colormatics

The customer, Life Happens, a nonprofit focused on providing unbiased insurance education, needed to create a relatable PSA for Life Insurance Awareness Month. They partnered with vendor Colormatics, which provided a comprehensive commercial production service to develop a wholesome video script and capture the campaign's content.

Colormatics efficiently filmed the PSA, along with additional Q&A and social media content, within a tight five-hour window with spokesperson Roselyn Sanchez. The vendor also handled post-production, including editing, color grading, and a "beauty pass," and delivered the voiceover in both English and Spanish. Through this collaboration, Colormatics helped Life Happens create a professional and relatable campaign that stayed true to the nonprofit's messaging for its audience.

Life Happens