Case Study: Lemonade wins millennial customers with Colormatics' animated explainer and testimonial videos

Lemonade reaches 1.5 million views with Colormatics

Lemonade Insurance, a carrier targeting millennials with AI-powered renters insurance, faced the challenge of quickly explaining and selling its product to a new, hard-to-reach market in an appealing way. The vendor, Colormatics, was tasked with creating a launch that would capture attention and build authentic trust.

Colormatics developed an animated explainer video to clearly communicate the complex product, which garnered 1.5 million views in its first few months. They then produced a follow-up video series featuring real users to showcase enthusiasm and ease of use. This solution helped millennials flock to Lemonade, making it the leading insurer for that age group and serving as an excellent tool for conversion re-targeting.

Lemonade