Case Study: Gonzaga University boosts national brand awareness with Colormatics

Gonzaga University extends national ad reach through the 2021 season with Colormatics

Gonzaga University faced the challenge of leveraging national interest in its men's basketball team's appearance in the prestigious PK80 tournament to increase overall brand awareness and boost applications to the school. Colormatics was tasked with creating a national commercial to highlight both the university's athletics and its academic strengths.

Colormatics developed a unique commercial titled "Rewind," which told the story of successful Gonzaga alumni in reverse to showcase how the university helped them achieve their goals. This solution, which featured real alumni, ran during the Bulldogs' games throughout the 2017-2018 season and into the national tournament. The campaign was tremendously successful, achieving strong and lasting impact; the ad's message held strong and was still being used nationally on broadcast in the 2021 season, effectively increasing brand awareness and applications.

Gonzaga University