Case Study: FTX boosts Miami Heat brand awareness with Colormatics' crypto commercial

FTX launches Miami campaign in 2 days with Colormatics

The customer, FTX, faced the challenge of launching a major brand awareness campaign around its acquisition of the FTX Arena and introducing cryptocurrency to a broad audience of sports fans and the Miami community. To achieve this high-impact marketing goal, they partnered with the vendor, Colormatics, for media strategy and commercial production.

Colormatics implemented a solution that involved producing a culturally resonant commercial starring Miami Heat player Udonis Haslem and featuring artist Flo Rida, which was filmed across eight locations in just three days with an extremely rapid two-day edit. The campaign successfully aired on broadcast, cable, and digital platforms, significantly increasing FTX brand awareness.

FTX