Case Study: FTX introduces Shaquille O’Neal as a sponsor with Colormatics

FTX creates a one-day Formula 1 ad with Colormatics

FTX, a leading cryptocurrency exchange, sought to create a high-impact video to introduce a major new celebrity sponsor. The challenge involved developing a compelling concept and executing a production under complex logistical conditions, including filming during the Formula 1 Grand Prix in Miami. The vendor, Colormatics, was engaged to handle the commercial production.

Colormatics developed a concise and impactful video, settling on a short and sweet approach after collaborative ideation. The solution involved successfully navigating the logistical hurdles of a one-day shoot during the busy Grand Prix event. The resulting ad effectively capitalized on the celebrity's persona and FTX's partnership with Mercedes-Benz, achieving significant cut-through.

FTX