Case Study: Fiverr tells its Super Bowl story with Colormatics

Fiverr turns 10 weekly website hits into tens of thousands with Colormatics

Fiverr, the world's largest marketplace for digital services, wanted to showcase its partnership with a small business featured in its Super Bowl commercial. Their challenge was to effectively tell the story of Four Seasons Total Landscaping and how Fiverr helped them turn a moment of viral fame into a successful marketing plan. Colormatics was hired to produce a testimonial video to meet this need.

Colormatics spent a day with the small business to create a video combining a great interview with dynamic b-roll and photography. The solution successfully told the human story behind the commercial. The results were highly positive, with significant acclaim from viewers who felt the Colormatics video had more heart and better explained Fiverr's value proposition than the Super Bowl ad itself.

Fiverr