Case Study: FedEx engages NFL fans with Colormatics video ads

FedEx engages NFL fans weekly with Colormatics in 1-day turnarounds

FedEx faced the challenge of engaging NFL fans on social media during the season to promote its Air & Ground NFL Players of the Week award program. The company partnered with vendor Colormatics to produce a series of quick video ads to meet this need.

Colormatics implemented a solution involving fast-paced video production, creating social promos featuring athletes Carson Palmer and Maurice Jones-Drew. These videos were shot and assembled with a quick turnaround, utilizing modern graphics and custom sound design. The result was a highly successful campaign, with the feel-good social videos described as a smash hit from their first day, effectively engaging the target audience.

FedEx