Case Study: Coastal Community Bank boosts community impact and OTT reach with Colormatics

Coastal Community Bank earns 1M+ impressions with 98% completion rate using Colormatics

Coastal Community Bank, a community-focused bank serving the Puget Sound area, faced the challenge of highlighting its critical role in saving local businesses during the 2020 pandemic. The bank hired vendor Colormatics to develop a media strategy that would capture and share these impactful stories.

Colormatics developed a video campaign featuring the inspiring stories of five local businesses, all of which survived due to the bank's PPP and SBA loan programs. The campaign was highly successful, with OTT placements receiving over 1 million impressions and a 98% completion rate. This effort by Colormatics contributed to Coastal Community Bank being ranked among the top 200 performing community banks in the nation in 2021.

Coastal Community Bank