Case Study: Centrum builds awareness for new product launches with Colormatics

Centrum launches two new products in 1 week with Colormatics

The customer Centrum, a well-established brand known for Centrum Silver, faced the challenge of launching two new products—a Whole Food vitamin and a natural Protein Powder—into a new market. Their goal was to build awareness and excitement for these new offerings and reposition the brand as fun and youthful. They partnered with the vendor Colormatics to create gripping social media content.

Colormatics executed the vision by developing a series of clean and simple short commercials over the course of a week. Working with agency partners TBWA, Colormatics was noted for being adaptable and flexible throughout the project shifts. The solution successfully established Centrum's two new products, launching the brand into a new market segment and building significant brand recognition.

Centrum