Case Study: Cabela's achieves over a million organic views with Colormatics

Cabela's earns over 1 million organic YouTube views with Colormatics

The customer Cabela's faced the challenge of launching their first branded archery product, "The Instigator," in a crowded market where competitors primarily used technical specifications in their ads. They needed a unique marketing approach to make the new bow stand out. The vendor Colormatics was engaged to develop a creative solution.

Colormatics co-developed an emotionally-driven "mini-movie" video campaign that coincided with the release of The Hunger Games film. This creative approach took viewers on a surreal journey, which was a significant departure from typical archery marketing. The solution implemented by Colormatics resulted in over one million organic YouTube views and strong in-store engagement. The campaign's success was credited with generating significant excitement and driving customers to purchase the new product upon its launch.

Cabela's