Case Study: Budweiser boosts NHL fan engagement with Colormatics

Budweiser lights up NHL game with Colormatics and 10,000 goal cups

Budweiser partnered with Colormatics to enhance a major NHL game experience. Their challenge was to capture and promote the excitement of a unique event where 10,000 specially designed cups lit up red whenever the home team scored a goal, all while producing and sharing this content in real-time across social media platforms.

Colormatics deployed a team of camera operators, editors, and social media experts to shoot, edit, and post the action live from the arena. The solution successfully captured the spectacle of the light-up cups and the crowd's energy. The real-time social media campaign resulted in thousands of shares and likes, making the event a major online success for Budweiser.

Budweiser