Case Study: Blockfolio boosts crypto campaign reach with Colormatics

Blockfolio drives 1,531,250 clicks with Colormatics

Blockfolio, a mobile cryptocurrency investment app, sought to dominate the U.S. crypto market and revolutionize its brand perception through a new partnership with NFL draft pick Trevor Lawrence. Their challenge was to create and deploy an iconic digital campaign that would transcend the world of investing, despite having only a very limited amount of time with the athlete. They hired vendor Colormatics to conceptualize, produce, and deploy this campaign.

Colormatics developed a futuristic creative concept that merged crypto and football, which was shot during a studio photoshoot. The vendor then executed a targeted media blitz across 29 U.S. NFL markets using display and native ads. The campaign by Colormatics far exceeded expectations, achieving over 878 million impressions and 1.5 million clicks with a 0.17% CTR, successfully launching the new partnership and establishing Blockfolio's refreshed market position.

Blockfolio