Case Study: Fargo EDC attracts key talent with Off Color Media

Fargo EDC boosts talent attraction with Off Color Media in a new modern Fargo story

The Fargo Economic Development Corporation (Fargo EDC) faced the challenge of attracting key talent to its workforce by changing national perceptions and making the city of Fargo appealing. To tackle this, they engaged the vendor Off Color Media for a creative service to produce a new lifestyle brand identity film.

Off Color Media produced and shot a film titled "You Just Have To Look" to tell a modern story of Fargo. The solution focused on capturing relatable moments of connection, friendship, and good times in the city to immediately garner national attention. The film was designed to make viewers rethink their next life chapter, successfully repositioning Fargo as a compelling place to live and work.

Fargo EDC