Case Study: Yardlink Fence improves customer engagement and online sales support with Colophon New Media

Yardlink Fence boosts fence shopping with Colophon New Media's mobile-friendly Fence Calculator

The customer, Yardlink Fence, a provider of residential and decorative fences, faced the challenge of competing for consumer and retail employee attention in a crowded hardware store environment. Their website needed to independently entice and inform potential customers. Colophon New Media was engaged to address this with web design and development services.

Colophon New Media implemented a responsive website with an emphasis on mobile performance, powered by a WordPress CMS. The key solution was a unique Fence Calculator application that utilized the Google Maps API, allowing customers to plan their purchase with an easy-to-use interface and submit their shopping list to the sales team. This educated customers and helped draw web traffic through intuitive navigation and SEO-rich content.

Yardlink Fence